who just graduated from my study: bachelor Communication and Multimedia Design. User Centered Design is the focus of my design thinking.
Yes, it's all about the user. It's the overall user experience that makes a product valuable. I dived deeper in human brain and researched what is needed to start an action and what does it need to fulfill an action. How can you shape a path as a designer? After finding out a lot about the subject I became more interested and extended the question to: how can you change a bad habit? Read more about this in project Sweet.